80,90后童年里的旺旺零食,其中的零食的利润你知道多少?

时间:2019-05-04 12:41:46编辑:神小编

相信每个80,90后童年里都吃过旺旺的零食,旺旺仙贝、旺旺雪饼、旺旺牛奶等旺旺产品现在都很受欢迎,还有旺旺洗脑的广告词和旺仔形象现在依旧深入人心。如今的旺旺也从以前专做食品的公司壮大成除了食品主业外,还涵盖保险、酒店、医疗、房地产、旅游、养老、文化等领域的旺旺集团,集团员工达到6万多人,产业遍布全国各地。2018年其创始人蔡衍明以54亿美元资产,挤下富士康董事长郭台铭再度成为台湾首富。

19岁败光父亲1个亿,靠卖零食一年赚200多亿,超越富士康做首富

19岁亏光父亲1亿资产,被称败家子

蔡衍明跟那个年代创业的很多人不一样,他不是草根出生,从小家境就很富裕,而且他还是家中老幺,父亲一直对他疼爱有加,口袋里从来不缺零花钱。19岁蔡衍明父亲买下了宜兰食品工业股份有限公司却没时间打理,蔡衍明向父亲毛遂自荐接下这家公司的管理权。但是几乎没有管理经验的蔡衍明在短短一年的时间里,就让公司损失了1个多亿,被称为“败家子”。当时更因此患上了抑郁症,一度想跳楼自杀。

19岁败光父亲1个亿,靠卖零食一年赚200多亿,超越富士康做首富

发现米果商机,多次赴日学习

蔡衍明因为这次失败之后也迅速成熟起来了,沉淀了3年后,他从日本米果行业中发现了商机,而当时台湾稻米资源也正在过剩时期,于是他盘算着在台湾也像日本那样做米果食品,他立马去日本向当地的三大米果厂之一的岩冢制寻求合作,一开始对方看蔡衍明那么年轻,怕他不靠谱坏了自己公司的名声并没有答应合作,蔡衍明并没有气馁,他两年里多次拜访岩冢制,终于获得米果制造的技术输出。把技术带回台湾并成立了旺旺食品公司,米果产品一经推出在台湾大受欢迎,蔡衍明迅速成为台湾米果市场老大,打了一场漂亮的翻身仗。

19岁败光父亲1个亿,靠卖零食一年赚200多亿,超越富士康做首富

进军大陆,在湖南建厂

光在台湾发展并不能满足蔡衍明的野心,1987年他把目光投向了庞大了大陆市场,在大陆注册了旺旺商标,这是第一次有台商在大陆申请商标注册。1992年,旺旺全面拓展中国市场,旺旺产品广告在电视台首播,“你旺我旺大家旺”的广告词深入人心。2年后决定在大陆建厂,但是他没有选择上海、广东这种沿海地区,业务当时公司资本只有1000万,在这些城市根本不起眼。经过一番考虑他选择了在湖南投资建厂,当时湖南连出租车都没有,蔡衍明台商的特殊身份大受当地政府的支持,政府提供了很多政策支持,旺旺集团在大陆营收迅速增长。

19岁败光父亲1个亿,靠卖零食一年赚200多亿,超越富士康做首富

圆电视台媒体梦

2007年蔡衍明的将公司重组,把集团核心的食品业务单独剥离在香港上市,成为一个名副其实的“两岸三地”企业,旗下医院、酒店、房地产等业务则分拆至新成立的“神旺控股”公司中,作为家族私有。2008年蔡衍明为了圆经营电视台的媒体梦,一举收购了中时、办了《中国旺报》、投资了亚洲电视,买了中嘉系统台,成为了媒体大亨。在他的带领下,原本快倒闭的中时集团转亏为盈。现在蔡衍明在台拥有中天和中时两大媒体,是台比较坚定的偏蓝促统媒体。

19岁败光父亲1个亿,靠卖零食一年赚200多亿,超越富士康做首富

7个老婆生了10个小孩

2013年蔡衍明首次坐上台湾首富的位置,此后多次蝉联台湾首富。2013年旺旺市值一度达到最高峰1440多亿港元,不过2014年至2016年旺旺净利润一直在下降,市值甚至缩水到615亿港元。旺旺不得不调整公司经营策略,积极转型,2017年旺旺营收才开始回升,年营收达到202.74亿元。如今旺旺的市值811.69亿港元,蔡衍明重回台湾首富的位置。蔡衍明事业成功之后,据说也挺风流,蔡衍明曾经和7个女人生了10个小孩,最小的孩子才3、4岁,比他的孙子还要小。不过蔡衍明对家庭和孩子都保护的很好,虽然自己是媒体大亨,却从来没有让他们曝光在媒体上。也从来不会传出任何家庭恩怨和绯闻。

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